AT A GLANCE
I am a versatile, hands-on marketer with experience in public relations, graphic design, brand strategy, and campaign execution. I combine creative storytelling with clear data insights to turn high-stakes organizational goals into measurable impact.
$7.5M — Direct local spending for a sold-out, inaugural global sporting event.
SOME STATS
100% — Visual consistency achieved for a newly launched center.
+13.3% — Year-over-year organic audience growth with zero paid ad spend.
2X — Annual fundraising goals achieved through data and asset updates.
$1.7M — Direct hotel revenue generated in 90 days ($135:1 ROI).
BRAND management
IRONMAN
Manhattan Project NHP
National Park Services
Seattle Sounders
Tri-Cities Water Follies
Water Lantern Festival
NHPA
Red Mountain AVA
Seattle Tasting Twins
To see how these elements come together in practice, explore a selection of five featured projects detailing end-to-end execution, media management, and creative strategy below.
Check it out below!
Featured projects
Project 1: dynamic campaign scale
Manhattan Project National Historical Park | Hanford B-Reactor
Following the global cultural phenomenon of the film Oppenheimer, public interest in the Hanford B-Reactor surged. As the Destination Marketing Organization (DMO), our mission was to drive visitors to the area while keeping them informed of major tour updates. This required taking dense, technical information and transforming it into clear, engaging messages tailored for each specific marketing channel.
I scaled a single complex narrative across the entire marketing spectrum, translating technical government logistics into high-authority press releases, managed media relationships, and atmospheric, high-engagement social content.
To execute this, I authored strategic press releases managing the pivot to virtual options and announcing tour extensions due to record demand. I also managed the logistics and hosting for media Familiarization (FAM) tours, resulting in comprehensive family-travel coverage like the piece featured below. For our video assets, I collaborated on the scriptwriting for a regional streaming commercial on platforms like Peacock. Separately, I personally filmed and edited a moody, organic vertical video designed to capture a younger aesthetic on Instagram.
Explore the integrated campaign materials, press coverage, and video assets detailed below.
Press release: B-REACTOR TOURS EXTENDED
media coverage: AToms, axes, kayaks & fossils
Social media video: a tour of the b-reactor
Paid media asset: history & science experiences
PROJECT 1 RESULTS
Massive Financial Return: Contributed to a history and science campaign that generated $1.7M in direct local hotel revenue (12,848 room nights) in just three months, yielding an exceptional $135 return for every $1 invested.
Global Audience Reach: Successfully attracted visitors from 38 countries and 48 U.S. states to the historic site between March and June 2024.
Multi-Channel Audience Engagement: Successfully engaged diverse demographics by adapting complex historic data into tailored content across print, digital, regional streaming, and organic social media channels.
Project 2: Identity & Empowerment
Women’s leadership and entrepreneurship center Brand Ecosystem
Tasked with a mission, a vision, and a logo, I stepped in to bridge the gap between abstract identity and functional marketing for WLEC (Women’s Leadership and Entrepreneurship Center), an organization dedicated to emerging women in the workforce.
As Founding Board Chair of Marketing and Media Relations, I developed a comprehensive brand identity system from the ground up. Beyond just aesthetics, I built 'plug-and-play' templates and conducted educational workshops to empower our leadership team.
By 'teaching them how to fish,' I ensured that every piece of outward-facing content remained strategically aligned and brand-consistent, regardless of who created it.
Review the campaign's visual assets, graphic design elements, and brand application below.
PROJECT 2 RESULTS
Unified Brand Voice: Achieved 100% visual consistency across all organizational channels.
Streamlined Execution: Reduced content creation time through intuitive, "plug-and-play" toolkits.
Leadership Autonomy: Empowered board chairs to execute professional-grade marketing independently.
Project 3: inclusive storytelling
Multimedia Campaign Expanding Visitor Resources
As a Media Relations Manager in the hospitality industry, I took over a new program designed to embed TRI-IDEA (Inclusivity, Equity, Diversity, and Accessibility) values directly into our marketing collateral. While it’s easy for organizations to talk the talk, this project gave me the creative freedom to truly walk the walk.
Aside from occasional minor assistance, I completely owned the execution: mapping the annual strategy, interviewing local advocates, writing the copy, scripting videos, and hosting on-camera.
This process ensured we pushed past what travel might mean to us individually, allowing us to use community experts to both educate and shine a light on what travel means across a community.
Explore a selection of the campaign's featured blog posts, community interviews, and multimedia assets below.
PROJECT 3 RESULTS
Corporate Sponsorship: Assisted in securing a major program sponsor who completely aligned with our values.
SEO & Keyword Value: Optimized the website’s broader SEO landscape by embedding strategic keywords into authentic, values-driven content.
Resource Innovation: Expanded and elevated the existing program into a comprehensive resource hub for visitors, bridging the gap between traditional tourism promotion and community education.
Project 4: Strategic Appeal Optimization
Annual hospice fundraising campaign
As the Philanthropy Officer for a nonprofit hospice, I managed fundraising campaigns designed to bridge the financial gap between insurance reimbursements and the actual cost of patient care. A primary initiative was our annual holiday direct mail campaign, a tradition where families donate to have a departed loved one’s name placed on our memorial holiday tree. Recognizing that the recurring campaign had room for growth, I focused on making small, highly strategic adjustments to the design, personalization, and target audience to maximize our return on a very tight budget.
I transformed a traditional bulk-mail fundraiser into a deeply personal, tactile experience while simultaneously cutting waste and reducing production costs.
To achieve this on a limited budget, I moved away from a standard tri-fold brochure and redesigned the appeal as a classic holiday greeting card. I updated the color palette to a traditional holiday theme and included a physical piece of red ribbon inside each envelope to give donors a meaningful, sensory connection to the memorial tree. To offset the cost and time of this addition, I audited our donor database to remove duplicate, outdated, or historically unresponsive contacts, drastically streamlining our mailing list. I then partnered with our existing hospice volunteer network to hand-cut the ribbons and assemble the mailers, keeping labor costs at zero.
Explore the campaign's digital assets, social media promotion, and dedicated donation page below.
PROJECT 4 RESULTS
Fundraising Goal Doubled: Strategically modernized the campaign framework to achieve 100% growth over the initial financial goal, setting a new fundraising record for this specific annual initiative.
Database & Cost Optimization: Audited and cleaned years of legacy donor data to eliminate mailing waste, significantly reducing print and postage costs while increasing campaign accuracy.
Community Resource Collaboration: Successfully mobilized and coordinated an internal hospice volunteer network to handle the physical production demands of the campaign, ensuring seamless execution with zero impact on the budget.
Project 5: Global Brand Event Communication
IRONMAN 70.3 Washington Tri-Cities
I directed the comprehensive media and communications strategy for the inaugural IRONMAN 70.3 race in our region. This high-stakes campaign required managing concurrent, multi-tiered goals: driving athlete registration, recruiting a massive volunteer network, managing local community traffic and impact logistics, and generating widespread regional press coverage. A critical component of this project was executing a high-volume campaign that strictly respected and mirrored the strict brand guidelines of a global sports franchise while maintaining our DMO voice.
To achieve this, I built a comprehensive social media campaign from scratch, mapping out specific content to reach each of our target audiences. As part of this larger strategy, I launched an "Athlete Spotlight" initiative. I created the interview questions, met with competitors, and packaged their stories for our media partners, giving them everything they needed to secure coverage in major markets like Seattle. For athletes who weren't featured in the news, I turned their stories into blog posts and built them into our main IRONMAN social media campaign.
Explore social posts, the athlete spotlight survey, and regional press coverage below.
PROJECT 5 RESULTS
Inaugural Economic Impact Support: Led local media and destination communications for a sold-out inaugural event that attracted 10,000 total attendees (including 7,500 out-of-town visitors) and injected $7.5 million in direct spending into the regional economy.
Collaborative Volunteer Mobilization: Developed targeted community relations and digital messaging that worked in tandem with global IRONMAN organizers to successfully recruit and deploy over 1,000 race-day volunteers.
Global Brand Alignment: Seamlessly integrated the strict brand guidelines of the global IRONMAN franchise with local destination messaging across all digital, public relations, and partner media channels.
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